Jan 31

E|SPACES Killer Apps Roundtable

Join us for our first members’ only E|SPACES roundtable discussion about which apps, services, and online tools best help businesses function. Peter Durand of Alphachimp Studios is going to share a few tips on how he uses some of these tools to make his business better. Be prepared to share some of your own tips and tricks, as this is not only a time to hear new perspectives, but also a chance to pass along what has worked best for you and your business.

This is an excellent opportunity to discover the latest trends, pick up some vendor referrals,and network with your fellow E|SPACES’ entrepreneurs. And if that’s not a big enough incentive, refreshments will be served.

Please let us know if you will be able to attend. RSVP: 615.777.8514 or Dale@espaces.com

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Jan 31

CEO Cafe: A Chief Executive Empowerment Series

Women Entrepreneurship in Nashville – a panel lead by Paula Lovell, President of Paula Lovell Communications

Where: E|SPACES
4322 Harding Pike
Nashville, TN 37205

The event will be taped and televised at a later date(s) on the community access Comcast channel 10, iQtv10.
Please let us know if you will be able to attend. RSVP: at rsvp@espaces.com

Missed the last CEO Cafe at E|SPACES? Don’t worry iQtv10 has you covered. The CEO Cafe airs Friday at 4:00 AM, 12:00 noon, and 8:00 PM.

iQtv10 is Nashville’s Public Education Television: Documentaries, Educational Shows, Lectures and more on Comcast channel 10. Learn about your community with programs from MNPS, the Nashville Area Chamber of Commerce and the TN chapter of the Nature Conservancy.


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Jan 20

Ten Reasons to Give Up the Office in 2011

No, not the TV show—YOUR office!  That box with the name beside the door where you spend a few hours a week working or trying to work.  Be warned that giving up the office is as difficult for most people as giving up caffeine or stopping smoking—and there are no patches.  Don’t even think about doing it cold turkey.

So how do we know this?  Just look at how many people still have offices. It could be considered an epidemic.  And you thought obesity was bad.

It is a New Year and time for resolutions.  If you are trying to decide if giving up the office is right for you, here are the 10 reasons to consider:

1.     Most offices sit empty much of the time.

Don’t believe me—try an experiment.  For the next few days, every couple hours walk the hallways of your building or any office building in the area and note the offices that are not occupied.  There are exceptions of course, but I believe you will be surprised.  The occupants are in meetings, traveling, on vacation, out sick, visiting clients, or at a coffee shop trying to get some work done.  With offices sitting empty so much, you might think having a traditional office is like having a dedicated hotel room in every city you visit.

2.     The office is not a good place to work.

How many times have you said, “I have to get away from here to get anything done?”  There are constant interruptions.  The trivial often consumes every available minute while the important keeps getting pushed to the bottom of the pile.  A recent TED presentation by Jason Fried, shown on CNN.com, titled, “Why the office is the worst place to work” makes the point clearly.   http://www.cnn.com/2010/OPINION/12/05/fried.office.work/

3.     Most offices are boring and uninspiring.

Do you say when you walk into your office, “Wow, every time I come in here I feel really energized and creative?”  Sure, there are exceptions, but most offices are just boxes with a few touches added to make them functional.  My apologies if your spouse designed your office, but you know what I mean.

4.     Traditional offices are not green or sustainable.

They sit empty much of the time but are heated and cooled 24/7.  Enough said.

5.     They are an unnecessary expense.

As was alluded to above, most of us do not have a hotel room sitting empty in every city we visit—that obviously would be an unnecessary expense.  Instead, we reserve a room that others use when we are not there.  And it is a fraction of the cost of having a full-time room with our pictures on the wall and our name on the door.

6.     Technology has made the office obsolete.

So why do we have offices in the first place?  We didn’t start with the office—we started with work and the office evolved to support work.  But how we work has changed dramatically.  We used to need a place to store our papers and files—now we store these electronically in the “cloud”.  We used to need a place for our typewriter, then word processor, then desktop computer—now we use mobile devices that we generally keep with us.  Ah, but we still need a place to meet with people.  Could that need perhaps be met by a meeting room or conference room?  Maybe it is all about the pictures and name on the door.

7.     Pictures can be posted on your mobile devise display.

That works—you can have them with you wherever you go, and you can have walls of pictures.

8.     Offices are fixed and do not move.

That is a problem because most of us are on the move.  If you had a “place” in the different locations you work that would serve all the functions you depend on the office to serve, it would be great.

9.     There are other means of communicating importance and status in an organization.

OK, I got it.

10.  And, yes, you can have an office party without an office.

But what do you call it?  Maybe an “Officeless Party”.  Definitely time to stop this list!

If you are seriously considering giving up the office and have a sick feeling in your stomach, know that you are not alone.  There is help for you.  E|SPACES offers support for the formerly officed every day.  You can do it. Come and join the liberated, officeless workforce.

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Jan 19

Nashville Tech MeetUp: John Ellis Paid Search Marketing Class for Beginners and Intermediates

Where: ESpaces
4322 Harding Pike Suite 417
Nashville, TN 37205
615.777.8514

Do you need more traffic to your website but don’t know where to start?

Are you running a pay-per-click campaign and want to improve it?

Are you just getting started and need someone to walk you through setting up a paid advertising campaign online?

On February 19th, we are bringing back John Ellis for a 2-hour intensive class covering paid search marketing or pay-per-click.

As an industry expert, he has helped clients with advanced pay-per-click strategies and search engine marketing for over 10 years.

In these two hours, Ellis will cover some of the basic and intermediate strategies of PPC. This is an ideal seminar for those looking to get started with Google AdWords and those who need help tweaking their current campaigns. John will take you through an AdWords campaign creation, along with pointing out some of the pitfalls with keyword selection.

From AdGroups to Analytics, John Ellis will help you on your way with the basics of Pay-per-click marketing. By covering keyword strategies, match types, and testing, he will give you a sense of how to get the most out of your campaign structures. If you are questioning whether you should start an AdWords account or have questions about your current campaign, this is your chance to master the basics and the find the missing opportunity in revenue!
Tickets for John’s two-hour class are $39.00. Seats are limited so get your tickets soon!

Tickets can be purchased here: http://nashtech1.eventbrite.com/

Reviews from John’s last presentation:
“Excellent presentation, engaging and informative. I was unfamiliar with the topic, so learned quite a bit. Thank you! ”

“Excellent presentation with lots of good info! Love the location.”

“I thought I was pretty much up to date with everything you can do with a PPC campaign. I was wrong. John blew my mind with his techniques and knowledge. Definitely my go-to person for PPC consulting and advice from now on!”

“ Very informative and John is a great speaker!”

Tickets for John’s two-hour class are $39.00.

Tickets can be purchased here: http://nashtech1.eventbrite.com/

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Jan 19

NAMA Marketing Meeting

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