By Paul Hickey on December 9, 2014
Far and away, time and time again, the number one challenge for businesses trying to build an effective social media presence is their own outlook on how they need to build the content strategy. The perception is that it has to be a self-serving marketing-based strategy in order to drive traffic and help increase revenue.
By Paul Hickey on February 18, 2014
Recently, I heard the quote – “if you don’t like change, you’ll like being irrelevant even less.” Sorry, I can’t remember who’s quote that is – if you know – tweet at me @cabedge please. While I can’t take credit for the awesome words of wisdom, I can assure you’re they’re extremely applicable to whatever your business is trying to accomplish. Keeping it really simple: it’s easy to want to ignore SEO and the basic Organic and Paid Search principles that go into building and managing every successful website.
By Paul Hickey on January 29, 2014
Trust me when I tell you that I’m smack dab in the middle of at least 5-6 conversations every week regarding what headline copy, imagery and color of buttons will be used on a website that won’t launch until at least 2-3 months from the date in which the conversation is taking place. I don’t blame companies or partners of ours for wanting to get it right and present the most effective user experience for their web visitors, but consistently there is one thing missing – a lack of conversation about the real answer to the question.
Let’s just A/B test.
By Paul Hickey on November 5, 2013
Google wants you using Google+, and in addition after Google Reviews and Google Plus Local pages, the missing link, which now has been revealed – is customized URLs.
By Paul Hickey on October 8, 2013
Website redesign projects can be very fun. There’s an opportunity to refresh your company’s brand, look, feel, presentation and ability to market and generate traffic. It’s a very exciting time, but it’s also pretty hard to launch a new website. I mean, no website redesign project is “easy.” Having sat in many-a-room with many-a-smart group of people and having had the great opportunity to help them walk through every intricacy of transitioning from their current website to the newest iteration – one thing has become obvious: we all have a tendency to overcomplicate things.
By Paul Hickey on September 9, 2013
Sometimes it feels like it’s all coming down hard on you at once. Well, let me rephrase that – most times, it feels like it’s all coming down on you at once. Small business owners – or even directors of smaller marketing departments always have multiple “issues” to deal with. Much like a homeowner or a car owner, there’s always something needing attention, or even broken – that you didn’t plan for.
By Paul Hickey on August 27, 2013
We left off my last Geeky blog post talking about submitting sitemaps generated by the WordPress Yoast SEO Plug-in via Google Webmasters. See, I told you it was a Geeky blog post. Sorry, let me break this down for you. After all, what the heck does “submitting a sitemap” mean – and what is Google Webmasters anyway? Some kind of exclusive club you have to hack or code your way into?
By Paul Hickey on August 12, 2013
People always ask us how our business got its name – a misspelled vegetable with the word “edge” in it. It’s simple – we help businesses grow. In small business SEO (and let’s face it, this content is also relevant to marketing directors and CMOs of larger companies who simply have had to downsize their marketing staff over the last few years) – it’s all about planting seeds.