Blog

Topsy-Turvy It Topsy-Turvy It

By Paul Hickey on December 9, 2014

Comments

Far and away, time and time again, the number one challenge for businesses trying to build an effective social media presence is their own outlook on how they need to build the content strategy. The perception is that it has to be a self-serving marketing-based strategy in order to drive traffic and help increase revenue.

Five Basic SEO Principles – Keep It Simple Five Basic SEO Principles – Keep It Simple

By Paul Hickey on February 18, 2014

Comments

Recently, I heard the quote – “if you don’t like change, you’ll like being irrelevant even less.” Sorry, I can’t remember who’s quote that is – if you know – tweet at me @cabedge please. While I can’t take credit for the awesome words of wisdom, I can assure you’re they’re extremely applicable to whatever your business is trying to accomplish. Keeping it really simple: it’s easy to want to ignore SEO and the basic Organic and Paid Search principles that go into building and managing every successful website.

TAGS: Business StrategyMarketingSmall Business SEO Series

Stop Guessing and Arguing Over What to Say on Your Website Stop Guessing and Arguing Over What to Say on Your Website

By Paul Hickey on January 29, 2014

Comments

Trust me when I tell you that I’m smack dab in the middle of at least 5-6 conversations every week regarding what headline copy, imagery and color of buttons will be used on a website that won’t launch until at least 2-3 months from the date in which the conversation is taking place. I don’t blame companies or partners of ours for wanting to get it right and present the most effective user experience for their web visitors, but consistently there is one thing missing – a lack of conversation about the real answer to the question.

Let’s just A/B test.

TAGS: MarketingSmall Business SEO Series

The Dangers of Deployment – How to “Go Live” The Dangers of Deployment – How to “Go Live”

By Paul Hickey on October 8, 2013

Comments

Website redesign projects can be very fun. There’s an opportunity to refresh your company’s brand, look, feel, presentation and ability to market and generate traffic. It’s a very exciting time, but it’s also pretty hard to launch a new website. I mean, no website redesign project is “easy.” Having sat in many-a-room with many-a-smart group of people and having had the great opportunity to help them walk through every intricacy of transitioning from their current website to the newest iteration – one thing has become obvious: we all have a tendency to overcomplicate things.

TAGS: Small Business SEOTechnology

Small Business SEO Series: And Then There’s Your Google Plus Review Strategy Small Business SEO Series: And Then There’s Your Google Plus Review Strategy

By Paul Hickey on September 9, 2013

Comments

Sometimes it feels like it’s all coming down hard on you at once. Well, let me rephrase that – most times, it feels like it’s all coming down on you at once. Small business owners – or even directors of smaller marketing departments always have multiple “issues” to deal with. Much like a homeowner or a car owner, there’s always something needing attention, or even broken – that you didn’t plan for.

TAGS: SEOSmall Business SEO SeriesTechnology

Small Business SEO Series: The Importance of Google Webmasters Small Business SEO Series: The Importance of Google Webmasters

By Paul Hickey on August 27, 2013

Comments

We left off my last Geeky blog post talking about submitting sitemaps generated by the WordPress Yoast SEO Plug-in via Google Webmasters. See, I told you it was a Geeky blog post. Sorry, let me break this down for you. After all, what the heck does “submitting a sitemap” mean – and what is Google Webmasters anyway? Some kind of exclusive club you have to hack or code your way into?

TAGS: Google WebmastersMarketingSEOSmall Business SEO BootcampSmall Business SEO Series

Small Business SEO Series: Planting Your Seeds

By Paul Hickey on August 12, 2013

Comments

People always ask us how our business got its name – a misspelled vegetable with the word “edge” in it. It’s simple – we help businesses grow. In small business SEO (and let’s face it, this content is also relevant to marketing directors and CMOs of larger companies who simply have had to downsize their marketing staff over the last few years) – it’s all about planting seeds.

TAGS: AtibaBusiness StrategyCabedgeSmall Business SEO SeriesTechnology