By Jacob Brown on May 12, 2014
To begin, I felt it important to take a moment of silence and recognize the end of an era: Microsoft has officially pulled the plug on the ever-loved Windows XP operating system. Well, to be accurate, Microsoft has stopped support for Windows XP. This means that all you faithful XP users can frolic into the Fields of Elysia evermore, living on in the ignorance and bliss of the 13-year old operating system . . . at least until the XPocalypse occurs.
By Kelsy Harms on May 6, 2014
“It’s a risk not to take a risk.” Rob Bellenfant, CEO of TechnologyAdvice, shared with a room full of Franklin business leaders and entrepreneurs last Friday at E|SPACES Cool Springs. He started his first entrepreneurial venture at age 7 and has since purchased five businesses off eBay. The first four failed, but the fifth has morphed into what has successfully become TechnologyAdvice based in Brentwood.
By Kelsy Harms on March 6, 2014
Grand Avenue invites E|SPACES members to become a Grand Select member at NO membership fee for 2014 (normal rate is $495). Grand Select membership improves the value of the transportation services used through Grand Avenue.
By Kelsy Harms on February 24, 2014
E|SPACES has announced the selection of Jon Pirtle as the company’s new chief executive officer, effective immediately. Pirtle joins the company after serving as vice president of Grand Avenue Transportation.
By Paul Hickey on February 18, 2014
Recently, I heard the quote – “if you don’t like change, you’ll like being irrelevant even less.” Sorry, I can’t remember who’s quote that is – if you know – tweet at me @cabedge please. While I can’t take credit for the awesome words of wisdom, I can assure you’re they’re extremely applicable to whatever your business is trying to accomplish. Keeping it really simple: it’s easy to want to ignore SEO and the basic Organic and Paid Search principles that go into building and managing every successful website.
By Paul Hickey on January 29, 2014
Trust me when I tell you that I’m smack dab in the middle of at least 5-6 conversations every week regarding what headline copy, imagery and color of buttons will be used on a website that won’t launch until at least 2-3 months from the date in which the conversation is taking place. I don’t blame companies or partners of ours for wanting to get it right and present the most effective user experience for their web visitors, but consistently there is one thing missing – a lack of conversation about the real answer to the question.
Let’s just A/B test.
By Kelsy Harms on November 21, 2013
Alex Tolbert shares about healthcare reform with business leaders in Nashville at a recent E|SPACES event as part of their CEO Cafe series.
By Paul Hickey on November 5, 2013
Google wants you using Google+, and in addition after Google Reviews and Google Plus Local pages, the missing link, which now has been revealed – is customized URLs.
By Paul Hickey on October 8, 2013
Website redesign projects can be very fun. There’s an opportunity to refresh your company’s brand, look, feel, presentation and ability to market and generate traffic. It’s a very exciting time, but it’s also pretty hard to launch a new website. I mean, no website redesign project is “easy.” Having sat in many-a-room with many-a-smart group of people and having had the great opportunity to help them walk through every intricacy of transitioning from their current website to the newest iteration – one thing has become obvious: we all have a tendency to overcomplicate things.
By Paul Hickey on September 9, 2013
Sometimes it feels like it’s all coming down hard on you at once. Well, let me rephrase that – most times, it feels like it’s all coming down on you at once. Small business owners – or even directors of smaller marketing departments always have multiple “issues” to deal with. Much like a homeowner or a car owner, there’s always something needing attention, or even broken – that you didn’t plan for.