Health Reform Update with Alex Tolbert Health Reform Update with Alex Tolbert

By Casey Briody on June 11, 2014


Alex Tolbert, founder of Bernard Health joined the Williamson County Chamber of Commerce and business leaders at E|SPACES Cool Springs this past Friday to share an update on health reform. Alex Tolbert gave the rundown on what’s to come in the world of healthcare and how individuals can benefit from the current healthcare opportunities.

TAGS: Business StrategyHealthcare

The End of Windows XP As We Know It The End of Windows XP As We Know It

By Jacob Brown on May 12, 2014


To begin, I felt it important to take a moment of silence and recognize the end of an era: Microsoft has officially pulled the plug on the ever-loved Windows XP operating system. Well, to be accurate, Microsoft has stopped support for Windows XP. This means that all you faithful XP users can frolic into the Fields of Elysia evermore, living on in the ignorance and bliss of the 13-year old operating system . . . at least until the XPocalypse occurs.

TAGS: Technology

E|SPACES Cool Springs Presents Talk By TechnologyAdvice CEO E|SPACES Cool Springs Presents Talk By TechnologyAdvice CEO

By Kelsy Harms on May 6, 2014


“It’s a risk not to take a risk.” Rob Bellenfant, CEO of TechnologyAdvice, shared with a room full of Franklin business leaders and entrepreneurs last Friday at E|SPACES Cool Springs. He started his first entrepreneurial venture at age 7 and has since purchased five businesses off eBay. The first four failed, but the fifth has morphed into what has successfully become TechnologyAdvice based in Brentwood.

TAGS: Business StrategyMeeting Space Nashville

E|SPACES Announces New CEO E|SPACES Announces New CEO

By Kelsy Harms on February 24, 2014


E|SPACES has announced the selection of Jon Pirtle as the company’s new chief executive officer, effective immediately. Pirtle joins the company after serving as vice president of Grand Avenue Transportation.

Five Basic SEO Principles – Keep It Simple Five Basic SEO Principles – Keep It Simple

By Paul Hickey on February 18, 2014


Recently, I heard the quote – “if you don’t like change, you’ll like being irrelevant even less.” Sorry, I can’t remember who’s quote that is – if you know – tweet at me @cabedge please. While I can’t take credit for the awesome words of wisdom, I can assure you’re they’re extremely applicable to whatever your business is trying to accomplish. Keeping it really simple: it’s easy to want to ignore SEO and the basic Organic and Paid Search principles that go into building and managing every successful website.

TAGS: Business StrategyMarketingSmall Business SEO Series

Stop Guessing and Arguing Over What to Say on Your Website Stop Guessing and Arguing Over What to Say on Your Website

By Paul Hickey on January 29, 2014


Trust me when I tell you that I’m smack dab in the middle of at least 5-6 conversations every week regarding what headline copy, imagery and color of buttons will be used on a website that won’t launch until at least 2-3 months from the date in which the conversation is taking place. I don’t blame companies or partners of ours for wanting to get it right and present the most effective user experience for their web visitors, but consistently there is one thing missing – a lack of conversation about the real answer to the question.

Let’s just A/B test.

TAGS: MarketingSmall Business SEO Series

The Dangers of Deployment – How to “Go Live” The Dangers of Deployment – How to “Go Live”

By Paul Hickey on October 8, 2013


Website redesign projects can be very fun. There’s an opportunity to refresh your company’s brand, look, feel, presentation and ability to market and generate traffic. It’s a very exciting time, but it’s also pretty hard to launch a new website. I mean, no website redesign project is “easy.” Having sat in many-a-room with many-a-smart group of people and having had the great opportunity to help them walk through every intricacy of transitioning from their current website to the newest iteration – one thing has become obvious: we all have a tendency to overcomplicate things.

TAGS: Small Business SEOTechnology