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The Dangers of Deployment – How to “Go Live” The Dangers of Deployment – How to “Go Live”

By Paul Hickey on October 8, 2013

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Website redesign projects can be very fun. There’s an opportunity to refresh your company’s brand, look, feel, presentation and ability to market and generate traffic. It’s a very exciting time, but it’s also pretty hard to launch a new website. I mean, no website redesign project is “easy.” Having sat in many-a-room with many-a-smart group of people and having had the great opportunity to help them walk through every intricacy of transitioning from their current website to the newest iteration – one thing has become obvious: we all have a tendency to overcomplicate things.

TAGS: Small Business SEOTechnology

Small Business SEO Series: And Then There’s Your Google Plus Review Strategy Small Business SEO Series: And Then There’s Your Google Plus Review Strategy

By Paul Hickey on September 9, 2013

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Sometimes it feels like it’s all coming down hard on you at once. Well, let me rephrase that – most times, it feels like it’s all coming down on you at once. Small business owners – or even directors of smaller marketing departments always have multiple “issues” to deal with. Much like a homeowner or a car owner, there’s always something needing attention, or even broken – that you didn’t plan for.

TAGS: SEOSmall Business SEO SeriesTechnology

Small Business SEO Series: The Importance of Google Webmasters Small Business SEO Series: The Importance of Google Webmasters

By Paul Hickey on August 27, 2013

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We left off my last Geeky blog post talking about submitting sitemaps generated by the WordPress Yoast SEO Plug-in via Google Webmasters. See, I told you it was a Geeky blog post. Sorry, let me break this down for you. After all, what the heck does “submitting a sitemap” mean – and what is Google Webmasters anyway? Some kind of exclusive club you have to hack or code your way into?

TAGS: Google WebmastersMarketingSEOSmall Business SEO BootcampSmall Business SEO Series

Entrepreneurs as Risk Takers – Debunking the Myth

By Phil Gibbs on August 19, 2013

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As an entrepreneur, people tell me that they admire the risk taking involved in starting a business — funny, it just struck me that my wife has never told me that! It is a common assumption that entrepreneurs are risk takers — riverboat gamblers. And some might argue that riverboat gamblers are conservative compared to entrepreneurs.

But I don’t buy it.

TAGS: Entrepreneurs

Small Business SEO Series: Planting Your Seeds

By Paul Hickey on August 12, 2013

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People always ask us how our business got its name – a misspelled vegetable with the word “edge” in it. It’s simple – we help businesses grow. In small business SEO (and let’s face it, this content is also relevant to marketing directors and CMOs of larger companies who simply have had to downsize their marketing staff over the last few years) – it’s all about planting seeds.

TAGS: AtibaBusiness StrategyCabedgeSmall Business SEO SeriesTechnology