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Whole Brain Brand Positioning Whole Brain Brand Positioning

By Kelsy Harms on May 17, 2013

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“If your brand was a person what would its beliefs and personality be?” – Mike Amburgey

Is your brand’s position appealing to both the rational and emotional aspects of the consumer mind? Is your marketing strategy considering the whole brain? Mike Amburgey teaches the importance of this and expands on these 8 elements of brand positioning in his presentation at E|SPACES.

TAGS: BrandingBusiness StrategySocial Media

4 Steps to Create a Great Product or Business 4 Steps to Create a Great Product or Business

By Kelsy Harms on May 10, 2013

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Michael Burcham, President & CEO of the Nashville Entrepreneur Center, shared with entrepreneurs and small business owners at E|SPACES what he has learned over the past 30 years in business. “The journey between the idea and turning your idea into something real has to do with one’s ability to think, make choices, recruit people, and move your product ahead.” In order to turn your idea into reality, Michael shared what he considers fundamental components of the Executive’s Toolbox.

TAGS: Business PlanEntrepreneursEventsMarketingMichael BurchamNashville Entrepreneur Center

Young Entrepreneurs Part 2

By Kelsy Harms on April 23, 2013

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Meet George Livingston and Ian Raffalovich

Co-Founders & Co-CEOs of Sweet Meat Jerky and winners of the Churchill Mortgage Young Entrepreneur Contest. We are pleased to have them as members at E|SPACES – be sure to welcome them if you see them! We’ve asked George and Ian to share some of their entrepreneurial experiences with us. Here’s what they said . . .

TAGS: EntrepreneursMember Spotlight