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Whole Brain Brand Positioning Whole Brain Brand Positioning

By Kelsy Harms on May 17, 2013

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“If your brand was a person what would its beliefs and personality be?” – Mike Amburgey

Is your brand’s position appealing to both the rational and emotional aspects of the consumer mind? Is your marketing strategy considering the whole brain? Mike Amburgey teaches the importance of this and expands on these 8 elements of brand positioning in his presentation at E|SPACES.

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