Five Basic SEO Principles – Keep It Simple Five Basic SEO Principles – Keep It Simple

By Paul Hickey on February 18, 2014


Recently, I heard the quote – “if you don’t like change, you’ll like being irrelevant even less.” Sorry, I can’t remember who’s quote that is – if you know – tweet at me @cabedge please. While I can’t take credit for the awesome words of wisdom, I can assure you’re they’re extremely applicable to whatever your business is trying to accomplish. Keeping it really simple: it’s easy to want to ignore SEO and the basic Organic and Paid Search principles that go into building and managing every successful website.

TAGS: Business StrategyMarketingSmall Business SEO Series

Stop Guessing and Arguing Over What to Say on Your Website Stop Guessing and Arguing Over What to Say on Your Website

By Paul Hickey on January 29, 2014


Trust me when I tell you that I’m smack dab in the middle of at least 5-6 conversations every week regarding what headline copy, imagery and color of buttons will be used on a website that won’t launch until at least 2-3 months from the date in which the conversation is taking place. I don’t blame companies or partners of ours for wanting to get it right and present the most effective user experience for their web visitors, but consistently there is one thing missing – a lack of conversation about the real answer to the question.

Let’s just A/B test.

TAGS: MarketingSmall Business SEO Series

Small Business SEO Series: The Importance of Google Webmasters Small Business SEO Series: The Importance of Google Webmasters

By Paul Hickey on August 27, 2013


We left off my last Geeky blog post talking about submitting sitemaps generated by the WordPress Yoast SEO Plug-in via Google Webmasters. See, I told you it was a Geeky blog post. Sorry, let me break this down for you. After all, what the heck does “submitting a sitemap” mean – and what is Google Webmasters anyway? Some kind of exclusive club you have to hack or code your way into?

TAGS: Google WebmastersMarketingSEOSmall Business SEO BootcampSmall Business SEO Series

4 Steps to Create a Great Product or Business 4 Steps to Create a Great Product or Business

By Kelsy Harms on May 10, 2013


Michael Burcham, President & CEO of the Nashville Entrepreneur Center, shared with entrepreneurs and small business owners at E|SPACES what he has learned over the past 30 years in business. “The journey between the idea and turning your idea into something real has to do with one’s ability to think, make choices, recruit people, and move your product ahead.” In order to turn your idea into reality, Michael shared what he considers fundamental components of the Executive’s Toolbox.

TAGS: Business PlanEntrepreneursEventsMarketingMichael BurchamNashville Entrepreneur Center

E|SPACES “Sells Out” Dedicated Space E|SPACES “Sells Out” Dedicated Space

By Kelsy Harms on February 12, 2013


E|SPACES, INC., a work and meeting space for entrepreneurs and small businesses, announced today that it “sold out” the dedicated space made available through the expansion of the Belle Meade location – before the new space ribbon cutting. The company launched in July 2010 with the opening of the Belle Meade center, and in February of last year added a Cool Springs location.

TAGS: AnnouncementsDedicated SpaceMarketingOffice Space Nashville

Football 2012 – Titans and NFL Training Camp Preview Football 2012 – Titans and NFL Training Camp Preview

By Phil Gibbs on July 17, 2012


It is a beautiful Friday morning the end of July. You have to prepare for a presentation to a major healthcare client next week. Or maybe you have been up half the night working on a critical project. And what are you doing? OK, confess – surfing the internet looking for answers to questions about the upcoming NFL season!

TAGS: FootballMarketing

Job Growth in Tennessee – What’s Next? Job Growth in Tennessee – What’s Next?

By Phil Gibbs on July 16, 2012


Looking for a job? Tennessee is not a bad place to be. But what lies ahead for the state in terms of jobs and economic growth?

Join us July 19, 2012 from 4:30 to 6:00 PM at E|SPACES Cool Springs and hear directly from the person responsible for job creation in Tennessee. Special thanks to Corporate Sponsor Ryan Search and Consulting and Media Sponsor Nashville Post.

TAGS: Cool SpringsEconomicsJob GrowthMarketing

Our Favorite Health Starts at Work Event Recipes Our Favorite Health Starts at Work Event Recipes

By Kelsy Harms on April 25, 2012


If you came to the Health Starts at Work with Whole Foods event at E|SPACES in Cool Springs last night you were asking for the Thai wrap recipe because you couldn’t believe healthy food could taste so good. For those of you who couldn’t make it to the event last night, you missed some tasty dishes. I have listed the Double Green Smoothie recipe and done my best to list the ingredients for those excellent Thai Wraps below for you to try at home. Special thanks to Whole Foods Market, Hot Yoga Plus, Avalon Effect Light Therapy, and The YMCA for joining us to inspire healthy living and for Brentwood Homepage who covered the event in a recent article “Maintaining Health at Work is Possible.”

TAGS: CountdownMarketing