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The Dangers of Deployment – How to “Go Live” The Dangers of Deployment – How to “Go Live”

By Paul Hickey on October 8, 2013

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Website redesign projects can be very fun. There’s an opportunity to refresh your company’s brand, look, feel, presentation and ability to market and generate traffic. It’s a very exciting time, but it’s also pretty hard to launch a new website. I mean, no website redesign project is “easy.” Having sat in many-a-room with many-a-smart group of people and having had the great opportunity to help them walk through every intricacy of transitioning from their current website to the newest iteration – one thing has become obvious: we all have a tendency to overcomplicate things.

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