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Five Basic SEO Principles – Keep It Simple Five Basic SEO Principles – Keep It Simple

By Paul Hickey on February 18, 2014

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Recently, I heard the quote – “if you don’t like change, you’ll like being irrelevant even less.” Sorry, I can’t remember who’s quote that is – if you know – tweet at me @cabedge please. While I can’t take credit for the awesome words of wisdom, I can assure you’re they’re extremely applicable to whatever your business is trying to accomplish. Keeping it really simple: it’s easy to want to ignore SEO and the basic Organic and Paid Search principles that go into building and managing every successful website.

TAGS: Business StrategyMarketingSmall Business SEO Series

Stop Guessing and Arguing Over What to Say on Your Website Stop Guessing and Arguing Over What to Say on Your Website

By Paul Hickey on January 29, 2014

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Trust me when I tell you that I’m smack dab in the middle of at least 5-6 conversations every week regarding what headline copy, imagery and color of buttons will be used on a website that won’t launch until at least 2-3 months from the date in which the conversation is taking place. I don’t blame companies or partners of ours for wanting to get it right and present the most effective user experience for their web visitors, but consistently there is one thing missing – a lack of conversation about the real answer to the question.

Let’s just A/B test.

TAGS: MarketingSmall Business SEO Series

Small Business SEO Series: And Then There’s Your Google Plus Review Strategy Small Business SEO Series: And Then There’s Your Google Plus Review Strategy

By Paul Hickey on September 9, 2013

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Sometimes it feels like it’s all coming down hard on you at once. Well, let me rephrase that – most times, it feels like it’s all coming down on you at once. Small business owners – or even directors of smaller marketing departments always have multiple “issues” to deal with. Much like a homeowner or a car owner, there’s always something needing attention, or even broken – that you didn’t plan for.

TAGS: SEOSmall Business SEO SeriesTechnology

Small Business SEO Series: The Importance of Google Webmasters Small Business SEO Series: The Importance of Google Webmasters

By Paul Hickey on August 27, 2013

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We left off my last Geeky blog post talking about submitting sitemaps generated by the WordPress Yoast SEO Plug-in via Google Webmasters. See, I told you it was a Geeky blog post. Sorry, let me break this down for you. After all, what the heck does “submitting a sitemap” mean – and what is Google Webmasters anyway? Some kind of exclusive club you have to hack or code your way into?

TAGS: Google WebmastersMarketingSEOSmall Business SEO BootcampSmall Business SEO Series

Small Business SEO Series: Planting Your Seeds

By Paul Hickey on August 12, 2013

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People always ask us how our business got its name – a misspelled vegetable with the word “edge” in it. It’s simple – we help businesses grow. In small business SEO (and let’s face it, this content is also relevant to marketing directors and CMOs of larger companies who simply have had to downsize their marketing staff over the last few years) – it’s all about planting seeds.

TAGS: AtibaBusiness StrategyCabedgeSmall Business SEO SeriesTechnology