By Phil Gibbs on September 24, 2010
‘Beyond Keywords – Search Marketing on the Edge’ on Digital Nashville!
Looking to boost your business with Paid Search Advertising or Search Engine Optimization? For agencies, in-house marketers and business owners – learn how to take advantage of the latest search trends to improve your business’ position in the online space.
In this session, Dan Golden and Steve Krull, search marketing experts from Be Found Online in Chicago, will show you how to compete in the competitive, changing search arena. They’ll cover the basics of successful Search Marketing, share tips on using analytics to measure your campaign’s success, teach you how to understand your online ROI, and show you how to establish benchmarks for your business. They’ll also discuss the latest trends in search, including Instant Search, the Yahoo / Bing Paid Search Partnership, and Social Media. Walk away from this session with concrete insight and advice to improve how your business takes advantage of the cutting edge of search marketing.
Reserve your seat for this session: Register
> Early bird specials available
Steve Krull, Chief Search Scientist, oversees the search engine optimization practice for Be Found Online. Armed with a MS in Communication Systems & Strategy from Northwestern University, Steve’s fascination with search engine optimization in 2002 led him to technical management roles in startups such as HowStuffWorks.com, ConsumerGuide.com and MobilTravelGuide.com. His passion for search is just as strong today as it was nearly a decade ago. An avid Cubs fan, Steve lives in Chicago with his wife and kids.
Dan Golden, Chief Search Artist, manages paid search and local search strategy initiatives for Be Found Online clients. Dan has been managing paid search since 2003 across a wide variety of retail, auto, lead gen and ecommerce clients. Dan has worked on the client and agency side managing paid search teams for clients like Toyota, Lexus, Cabela’s and FTD and gained experience at ConsumerGuide.com, DoubleClick Performics, Google before founding Be Found Online. Dan is a graduate of Northwestern University with a B.A. in Economics.
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