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Learning Series with David Baker Learning Series with David Baker

By Phil Gibbs on November 8, 2011



This tailored presentation will center on the foundational role  of your positioning in the marketplace, how that can help you identify the ideal client, what product/service offerings would be appropriate (especially if they are “packaged”), and what employees you’ll need to fulfill those brand promises.

David will end with some very specific suggestions on finding prospective clients with short- and long-term techniques, none of which compromise your role as an expert. There will be time for Q/A during the presentation.

David C. Baker, a resident of Nashville for 13 years, is a $1 million solo-consulting entity that serves marketing firms worldwide. That covers advertising, design, public relations, interactive, and in-house departments that do one of those four things.

ReCourses, Inc. has done a Total Business Review for 650+ firms over the last 19 years, and David speaks at ca. 30 conferences a year, in addition to his yearly 9 seminars at the Frist Center.

David has written three well-received books (you’ll get a free copy of one of them just for attending), and his work has been covered in the Wall Street Journal, USA Today, Fast Company, Inc., Forbes, and BusinessWeek. In total, he’s written for 40 different publications.

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