By Paul Hickey on November 5, 2013
Remember that Alanis Morissette song with no irony in it, just bad luck? You know, like rain on your wedding day and stuff?
Well, Google has a little irony of their own, within the Gmail platform. We’ve talked about how marketers now have to deal with Gmail “tabs”. Remember? When you send an email blast through Emma, Constant Contact, Mailchimp, or even blind cc more than a few people these days, you risk showing up in the “Promotions” tab on Gmail.
Well, in a stroke of what the aggressive Canadian pop singer was striving for in her 1996 hit, Google has sent out emails with this title recently – Get a custom URL for your Google+ page. My guess is, it didn’t show up in your promotions tab – for obvious reasons.
Google wants you using Google+, and in addition after Google Reviews and Google Plus Local pages, the missing link, which now has been revealed – is customized URLs.
In other words, instead of saying “+1 this” or “go here to check out our Google Plus page, you can simply say, go to google.com/+harpethcapital … much more brand-friendly, right?
Well – it’s also SEO friendly. Don’t think for a second that this won’t help in some way with your business’ local search results. SEO-friendly URLs are always a positive thing, especially when the number one search engine / business directory in the world is offering it to you.
If you don’t have a Google+ page yet, or haven’t verified, feel free to firstname.lastname@example.org for more information, and if you have but haven’t received this email yet from Google – stay tuned. You need to meet this criteria to be eligible.
So while all of Alanis’ stuff represented bad luck, the true irony of a Google-promoted post by-passing the “promotions” tab in Gmail is probably the best luck/easiest win your business could have asked for in a while.
Paul Hickey is the managing director of Cabedge Design, LLC – an Atiba Company – and chief marketing geek for the Atiba Family. He specializes in strategic web design, organic and paid search, brand creation and helping clients and partners accomplish business goals. Paul loves writing and communicating, and helping drive relevant traffic to websites.
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