Entrepreneurs « E|Spaces | Office Space Nashville

Oct 7

E|SPACES hosts NashvilleTech Meetup: What's NEW with Google?

Location: E|SPACES
4322 Harding Pike, Suite 417
Nashville, TN 37205
615.777.8514
info@espaces.com
@ESPACES_Nash

Date: Tuesday, October 26th, 5:30-7pm

Are you up-to-date on the latest changes to Google AdWords? Over the past 12 months Google has made significant changes to its paid search service. In this seminar, we will discuss some of these latest advances. Whether you are a small business owner or a pay-per-click expert, you can learn how to take advantage of these new features.

John W. Ellis (twitter.com/JohnWEllis), a frequent search engine industry speaker, will be visiting us to discuss the latest in AdWords. John has spoken at Search Engine Strategies, Search Marketing Expo, PubCon and many other marketing conferences. He is also co-founder of Sticky Sheep (www.stickysheep.com) where he discusses unique marketing ideas and strategies. As well as writing about search engine marketing on his blog, JohnWEllis.com, John is also is a frequent contributor to SearchEngineLand.com.

John Ellis will cover such items as AdWords Remarketing, Ad Sitelinks, and Location Extensions. What does all that mean? Show up October 26th and not only will you find out, you will learn how to use these tools to reach your customers

If there is a paid search topics you want to see covered, please contact John via Twitter in advance and he will try to work that into his Google discussion.

Learn more about John W. Ellis:
Blog: JohnEllis.com
Twitter: @JohnWEllis.com
Learn more about John’s latest venture: http://www.stickysheep.com/ & http://www.facebook.com/stickysheep

Feel free to call me with any questions: 615.618.3558

(NashvilleTech events are always free – please RSVP if possible but it’s not required)

RSVP Here: http://www.meetup.com/Nashville-Tech/calendar/14826510/

About E|SPACES Event Space:
Are you looking for a beatiful space and a great view of Nashville to host your holiday party? If so, E|SPACES can help! Please contact office concierges Dale: dale@espaces.com or Kira: kira@espaces.com or calll 615-777-8514 x0 for more information. Thanks!

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Jun 26

You Are the Business Plan

It takes a lot of time and effort to write good business plan. Sometimes I wonder if all that time and effort could be better spent actually starting the business rather than researching and writing and editing. It really is a lot of work!

So, if I want to start a new business, do I have to write a business plan?

It clearly depends on the nature of the business you are starting. Instead of spending months writing a business plan, sometimes it is better to lay out your plan in a simple concept paper–three or four pages. Scoping out what you plan to do helps you think through the process and is highly recommended.

Then get to it. If it seems like it is beginning to work, you can always go back and write a detailed plan. If not, you have not wasted a lot of time.

If your business requires capital that you are going to ask others to put at risk, unless it is a small amount coming from close family and friends, a business plan is a must. People who invest want to know that you have very carefully thought through the concept and have looked at every important aspect of the business.

Can you clearly describe what you plan to do?
What is your product or service?
What is unique about the product or service?
Who are the customers?
How are you going to sell the product or service?
Who is the competition?
What are the barriers to entry?
What is the experience of the management team?
What do the financials look like?
How much capital is required?
What are the risks?
How do I get paid back?

You have to be able to answer each of these, plus a few others thrown in for good measure, in great detail. Now that doesn’t mean that the investor will always read the complete business plan, but you better be prepared to answer any question that is asked. The business plan is critical in your preparation for this important exam.

When I write or read a business plan, the one thing I know for sure is that the business will not turn out exactly as the plan predicts. But it is a road map and critical planning tool.

So, if you do not need outside investors, write a concept paper and spend your time starting the business. Do not waste months writing a detailed plan.

If you need investors, write the plan. Do the research and learn the material. The test is not the quality of the plan. The test is do you know the business well enough and are you experienced enough to make the right adaptations when the plan falls apart.

Ultimately, there is only one important section in a business plan–The Management Team. The secret is that YOU are the business plan–not the document–and YOU are the focus of investors’ interest.