By Phil Gibbs on May 19, 2011
4322 Harding Pike
Nashville, TN 37205
President and Founder of White Chocolate Visual Media
Video is the Essential Growth Driver
7:30- lite breakfast and networking
Studies have shown we have less than 5 seconds to capture someone’s attention, especially when it comes to online content. Professional video is a key differentiator to attract and keep views on your website and to then…take action!
Businesses are always looking for new ways to get information to their targeted audience. The most popular have been radio, television, and print advertising; however, as we all know…the world is changing and Fast! Smart phones and tablets. Twitter and Facebook. We have to change or we will be left behind. Visual Media…what is it? It’s not just a video…It’s a new way to get your audience back!Objective: Learn the skills needed for your business to survive the ever-changing world of marketing and evolving technologies.Time Investment: In less than two weeks you can get in the game by finding out what makes your business tick and create a visual campaign that will produce immediate results.Specific Takeaways: Avoid doing the same things over and over and expecting different results. Pure Insanity! Figure out what’s wrong with the home page of your website, etc. and start thinking like a 20-year-old.Measurable Outcomes: Stop spending your money on things that don’t work. Develop new strategies to get customers in the door. Use social media capabilities to your advantage…after all, they are FREE and at your disposal.
Lisa Kelley, E|SPACES member and President/Founder of White Chocolate Visual Media, has an impressive range of experience and skills. For over 15 years she has worked with top Fortune 500 companies, specializing in high-end corporate sales, marketing, and advertising. Lisa has been successful in developing effective marketing campaigns and creating new profit centers within a variety of industries. A dynamic consultant, she combines innovative business strategies with the latest technology to lead companies in new directions that have a direct impact on growth and profitability.
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