Whole Brain Brand Positioning Whole Brain Brand Positioning

By Kelsy Harms on May 17, 2013

“If your brand was a person what would its beliefs and personality be?” – Mike Amburgey



Is your brand’s position appealing to both the rational and emotional aspects of the consumer mind? Is your marketing strategy considering the whole brain? Mike Amburgey teaches the importance of this and expands on these 8 elements of brand positioning in his presentation at E|SPACES in Cool Springs May 3, 2013. Special thanks to the Williamson County Chamber for hosting this presentation as part of their Your Small Business Resource: First Friday series.

Listen to the presentation above or read the highlights here on Mike’s blog.


8 Elements of Brand Positioning

  1. What is the Business Your Company is Really In?
  2. Who is your Target Customer?
  3. What is your Rational Promise?
  4. Why Should I Believe You?
  5. Target Customer Insight
  6. Emotional Benefit
  7. A Great Personality
  8. Brand Essence


Mike Amburgey is a proven, results-oriented, classically trained marketer with over 29 years of experience leading and growing a broad array of branded businesses in the US and abroad. Currently, Mike serves as a Partner and Chief Marketing Officer with Chief Outsiders, providing marketing executives on a part-time basis for a fraction of the cost of hiring a full-time Chief Marketing Officer. Prior to that, he served as Executive Vice President and Chief Marketing Officer for Nutrisystem and has experience in a broad range of industries and companies.


Don’t miss out on our upcoming events – check out the lineup here!

TAGS: BrandingBusiness StrategySocial Media

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