Health Reform Update with Alex Tolbert Health Reform Update with Alex Tolbert

By Casey Briody on June 11, 2014


Alex Tolbert, founder of Bernard Health joined the Williamson County Chamber of Commerce and business leaders at E|SPACES Cool Springs this past Friday to share an update on health reform. Alex Tolbert gave the rundown on what’s to come in the world of healthcare and how individuals can benefit from the current healthcare opportunities.

TAGS: Business StrategyHealthcare

E|SPACES Cool Springs Presents Talk By TechnologyAdvice CEO E|SPACES Cool Springs Presents Talk By TechnologyAdvice CEO

By Kelsy Harms on May 6, 2014


“It’s a risk not to take a risk.” Rob Bellenfant, CEO of TechnologyAdvice, shared with a room full of Franklin business leaders and entrepreneurs last Friday at E|SPACES Cool Springs. He started his first entrepreneurial venture at age 7 and has since purchased five businesses off eBay. The first four failed, but the fifth has morphed into what has successfully become TechnologyAdvice based in Brentwood.

TAGS: Business StrategyMeeting Space Nashville

Five Basic SEO Principles – Keep It Simple Five Basic SEO Principles – Keep It Simple

By Paul Hickey on February 18, 2014


Recently, I heard the quote – “if you don’t like change, you’ll like being irrelevant even less.” Sorry, I can’t remember who’s quote that is – if you know – tweet at me @cabedge please. While I can’t take credit for the awesome words of wisdom, I can assure you’re they’re extremely applicable to whatever your business is trying to accomplish. Keeping it really simple: it’s easy to want to ignore SEO and the basic Organic and Paid Search principles that go into building and managing every successful website.

TAGS: Business StrategyMarketingSmall Business SEO Series

Small Business SEO Series: Planting Your Seeds

By Paul Hickey on August 12, 2013


People always ask us how our business got its name – a misspelled vegetable with the word “edge” in it. It’s simple – we help businesses grow. In small business SEO (and let’s face it, this content is also relevant to marketing directors and CMOs of larger companies who simply have had to downsize their marketing staff over the last few years) – it’s all about planting seeds.

TAGS: AtibaBusiness StrategyCabedgeSmall Business SEO SeriesTechnology

Whole Brain Brand Positioning Whole Brain Brand Positioning

By Kelsy Harms on May 17, 2013


“If your brand was a person what would its beliefs and personality be?” – Mike Amburgey

Is your brand’s position appealing to both the rational and emotional aspects of the consumer mind? Is your marketing strategy considering the whole brain? Mike Amburgey teaches the importance of this and expands on these 8 elements of brand positioning in his presentation at E|SPACES.

TAGS: BrandingBusiness StrategySocial Media

Germain Boer Joins Member Council

By Phil Gibbs on May 11, 2010


Jim Lackey, Chair of the E|SPACES Member Council, announces the addition of Germain Boer to the Council. Germain is Professor of Accounting and Director of the Owen Entrepreneurship Center at Vanderbilt University. In addition to being recognized with teaching awards at Owen, Professor Boer is a member of the editorial boards of the Journal of Accounting and Public Policy, and Strategic Finance. He is active in the Nashville entrepreneurial community, serving as an advisor to startup companies and as a Director of the Nashville Capital Network.

TAGS: AnnouncementsBusiness StrategyEntrepreneursNashville office